FOR IMMEDIATE RELEASE

(Bob: This template has always worked for me in the past. Call me if you have any questions. x4219.)

To: Our friends in the press
From: Your friends at Acme PR
Subject: [Publisher] announces [new game]!

Gamers everywhere are about to be [violent metaphor] when [publisher] releases [new game], exclusively for [video game system].

Set in the open world of [brown-and-gray city], [new game] stars [monosyllabic name], a grim antihero with the power to [violent ability that differs only cosmetically from shooting a gun]. When the evil [corporation or government agency] unleashes a plot to enslave the residents of [brown-and-gray city], only [monosyllabic name] can stop them.

"We're thrilled to bring [new game] to the masses," says [spokesman for publisher]. "Gamers will love to ["explore," "destroy," or "explore and destroy"] [brown-and-gray city]. And with our proven strength in building brands, we think that [new game] will be a successful franchise for us for years to come."

[New game] is being developed by [developer], known to gamers for past hits such as [identical older game] and [previous game in series]. [New game] uses the [third-party graphics or physics engine] to create a game world unlike any you've seen before.

"In [new game], players will experience unprecedented freedom and immersion," promises [spokesman for developer]. "[New game] has photorealistic graphics, a cinematic storyline, and a brand-new feature we call [catchy name for feature that is not brand-new]."

"It will [violent metaphor] you," he adds.

For review copies or interview requests, contact Acme PR at (555) 555-4200. And prepare to be [violent or sexual metaphor]!