On the heels of the Gamespot controversy, now comes word that Eidos is fabricating review quotes in ads for Kane and Lynch. Actually, fabricating is the wrong word. I'm not sure I have a problem with publishers excerpting preview copy in their ads. Those quotes are barely taken out of context, even if they are talking about an early build of the game. If this practice bothers game critics, perhaps the solution is to stop publishing such fawning previews.
What does bother me is the company slapping fake ratings on there. I can't see any justification for that. But you know, for all the sturm und drang in Blogistan about conflicts of interest in game publications, the same thing happens in Hollywood. Even Earl Dittman hasn't killed the movie industry.